Habitat is celebrating it's 50 years. They do it with utmost respect for the brand's concept design and the thoughts of the founder Sir Terence Conran. New and old design is embraced and combines in the thinking of creating a personal habitat due to your lifestyle.
I have to admit that I have always had interest in the brand. At young age I really loved taking a walk through the Habitat store in Reykjavík and I still have the first piece my parents gave me from there. Me and Gunnar decorated our first pad with a lot of stuff from Habitat and through the years we've had our furnitures from Habitat following us „every step we take". When we moved into our new home recently we changed the old Habitat sofa for a new one, one that I really love.
But did the visionary Terence Conran realise back in 1964 that he was laying the foundations for a
brand new way of living in the “home sweet home” that is every Englishman’s castle? Read more down below.
– Click the read more button for more Habitat story and photos –
Some say it was the designer’s updated take on cocooning, which saw him sweep away the cobwebs of convention tomake way for his own modern touch, built around the values of democratisation that were hardwired into the brand’s DNA: “useful can be beautiful and beautiful can be affordable”. Inspired by a new way of thinking underpinned by the values of sharing and freedom, Terence Conran breathed new life into a pared-back approach to production and aesthetics inherited from the Bauhaus movement, Scandinavian design and the Shaker style. This societal change was bolstered by a strong, new conviction: keep pace with the times and with current ways of living! Lifestyles mirrored the new way of thinking, seeing a wave of conviviality wash over our homes!
Photos via Habitat in Iceland / Tekk-Habitat